Sabina Söder has been a partner in Showfactory and Underhållningsfabriken Sverige AB between 2002 – 2011. In 2012 – 2017 she founded Living Soul Entertainment, which has now led to a new start in 2018. With a new name linked to herself and everything she does in her creative and personal development, she is ready to bring all the knowledge and experience from her past into the future. The logo has two S:es and stand for SOUTH STYLE and SABINA SÖDER, which together form a heart as they face each other – encouraging you to follow your hearts path.